In a bid to enhance the online car shopping experience, Google has unveiled a new method for car dealerships to showcase their inventory on Google Search and other platforms. The vehicle listings feature, initially available in the US and its territories, is now more accessible to dealerships of all sizes.
Simplified Setup with Markup:
Car dealerships can now leverage the simplicity of the vehicle listings markup, providing an uncomplicated way to display for-sale vehicle inventory data on Google. While the existing feed method remains a viable option, the markup offers a straightforward setup, particularly beneficial for those new to Google’s vehicle listings.
Implementation on Car Details Pages:
Implementing the vehicle listings markup on car details pages enables dealerships to share basic car information and their availability seamlessly. The move aims to cater to a wider range of dealerships, making the process more inclusive and user-friendly.
Enhanced Monitoring and Troubleshooting:
To assist dealerships in maintaining structured data integrity, Google introduces a new Rich result report in Search Console. This report allows dealerships to easily monitor the validity of structured data, providing insights into both valid and invalid items on pages with structured data.
User-Friendly Testing Tools:
Dealerships can now expedite the validation process using the Rich Results Test. By submitting the URL of a page or a code snippet, dealerships can instantly confirm the validity of their markup, eliminating the need to wait for Rich result reports to be updated.
Today we're starting to support vehicle listing markup, a new way to appear in vehicle listings on Google. It now has its own Search Console Rich result report and is supported in the testing tool. Read more in our blog https://t.co/thAj8MERWs pic.twitter.com/WI4BHYfidn— Google Search Central (@googlesearchc) October 16, 2023
For further details and implementation guidelines, refer to Google’s comprehensive documentation on the new vehicle listings markup. As the automotive retail landscape continues to evolve, Google’s latest enhancements aim to empower dealerships and streamline the process of showcasing their vehicle inventory to a broader audience.
Shadrack Biwot: Digital marketer & Founder of Sedi. Pioneering digital strategies since ’21. Passion for tech, transforming businesses. #SediFounder